BBDO Group is the largest advertising & communication company in Russia. BBDO group started as a market player in 1989. At present BBDO Group comprises 9 agencies with about 600 employees.



Ella Stewart, Chairman of the Board of Directors,
Chief Executive Officer


I am deeply convinced that future belongs to integrated services, as we are coming back to the full-cycle model. So the winner is the one who shows quality, effect and speed at least in the 10 years to come. But this will be another type of agency, not the same as 10 or 15 years ago. Dialectic laws work, so we are going back, but to a different level. We are going to transform into a full-cycle agency consisting of two types of specialized companies: experts and integrators. The former will deal with a particular specialty, as the latter will be arranged for gathering different expert opinions into a common communication program and managing the whole system. That makes sense: large network agencies are supposed to become the integrators for system clients. Such agencies should possess a strong and hard-working team that is able to work accurately and coherently, so that the client could get a complete product as it was the way in full-cycle agencies. In this case the key to success is the people, because our business is set up in a way allowing experts to play a major role. We have created a very strong team, and I am sure that we will manage to put our plans into practice. And certainly our strong corporate culture that is characteristic of BBDO all over the world, unites us. Our philosophy – the work, the work, the work and these are not just beautiful words, this is the foundation of BBDO, something we sincerely believe in, and that's why it works.


The main achievements of BBDO Group:

  • BBDO Moscow – Cannes Lions Festival, in 2021 – two shortlists in the Entertainment category; in 2018 – bronze in the Media category and shortlist in the Reach / Direct category; in 2016 – silver in the PR category; in 2015 – silver in the Branded Content & Entertainment category, shortlist in the Cyber category; in 2012 – bronze in the Press category, and shortlists in the Film and Outdoor categories; in 2011 – shortlist in the Film category
  • Proximity — Cannes Lions Festival, in 2017 – shortlists in the PR (Brand Voice & Strategic Storytelling; Travel, Transport & Leisure and Costs/ Creative Performance PR Campaign) and Media categories; in 2016 – shortlist in the Promo & Activation nomination; in 2015 gold and silver in the Media nomination, bronze in the Cyber nomination; in 2013 – gold in the Cyber nomination, Young Lions competition; in 2012 – bronze in the Cyber nomination, shortlist in the Promo & Activation nominations and four shortlists in the Outdoor category
  • Instinct – Cannes Lions Festival, in 2021 – silver in the Brand Experience & Activation category, and shortlisted in the Creative eCommerce category; in 2016 – shortlisted in the Promo & Activation category; in 2015 – shortlisted in the Mobile category
  • BOOTLEG – Cannes Lions Festival in 2019, two shortlists in the PR and Design categories
  • Instinct – The first winner of the Global Grand Effie in Russia, Effie Global 2021
  • BBDO Moscow – Agency of the Year, Effie 2016, 2017, 2018, 2019, 2020, 2021, 2022
  • BBDO Moscow – The First Agency in Europe, Global Effie Effectiveness Index 2019
  • Instinct – Grand Prix winner, Effie 2020
  • Contrapunto – Grand Prix winner, Effie 2016
  • BBDO Moscow – The Efficiency of Communication Agencies Rating winner, RACA 2018, 2019, 2021
  • BBDO Moscow — The National Creativity Rating winner, RACA 2008, 2009, 2010, 2011, 2015, 2020
  • BBDO Moscow — The most Award-winning Agency in Russia, The Big Won 2011, 2012
  • BBDO Group — The Network of the Year, Red Apple 2017, 2018, 2019, 2020
  • BBDO Moscow — The Creative Agency of the Year, Red Apple 2011, 2013
  • Instinct — The Creative Agency of the Year, Red Apple 2014, 2015
  • BBDO Group — The Network of the Year, Ad Black Sea 2016

Our Principles

Honesty, financial transparency and efficiency, that is:
  • access to all the group’s resources, which means that you can get integrated communication decisions while working with one agency;
  • a stable brand team that clearly understands its business clients' needs;
  • being focused on results: our growth is impossible without the growth of our client's business;
And finally, pleasure, because we love producing creative and effective campaigns!
 
BBDO
Creative
 
Instinct
Creative
 
Contrapunto
Creative
 
Proximity
Креативное агентство
 
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Creative
Интегрированная команда BBDO Group
 
BBDO Branding
Establishing and managing brands
 
The Marketing Arm
Talent management
 
Natives